Hallucinating Traditions explores the intersection of AI, fashion, and cultural identity through animated portraits of Azra Akšamija wearing speculative headgear designs. Using a diverse dataset of Akšamija's face and historical costume references, advanced AI software was trained to generate morphing portraits that blend elements from various traditions and eras. The fluid transitions challenge viewers to reconsider notions of identity and tradition, while the AI-generated designs offer a glimpse into a future where technology shapes personal adornment and cultural expression. The project represents a meditation on the role of technology in shaping our understanding of self and cultural traditions. The portraits act as "cultural prototypes," inviting contemplation of the shifting ideals, values, and aesthetics that define our past, present, and future.

Concept and artistic direction: Azra Akšamija
Project research and development: Merve Akdoğan
Production: Merve Akdoğan, Azra Akšamija, Shua Cho

5-channel digital animation
Comissioned for the State of Fashion Biennale in Arnhem, NL (2024)
Materials: 5 holographic LED fan monitors
Duration: 3min 30sec.